Hi! I’m Lux
Graphic Designer – Art Director – Illustrator
For 15+ years, I’ve had a blast turning ideas into visuals that truly resonate and connect people. I’ve worked with amazing folks from all over the globe, especially in México, United States, and Germany – I’m fluent in English, Spanish, und ein bisschen Deutsch!
For me, good design isn’t just about aesthetics; it’s about making a difference. That’s why you’ll also find me volunteering with a local animal welfare association, lending my voice (and design skills!), to those who can’t speak for themselves.
Contact
Skills
Branding
Motion Graphics
HTML5 Animation
PDF Accessibility
Photo Editing
Packaging
Editorial Design
Design Thinking
Project Management
Prepress
Corporative Design
Infographics
Illustration
Software
Work Experience
2019 – PRESENT Sensis Agency
- Led creative teams and directed integrated design projects, driving the development of compelling advertising concepts and ensuring brand consistency across diverse outputs, including WCAG-compliant designs and large-scale print production.
- Facilitated seamless collaboration between design and strategy teams, guaranteeing project compliance, accessibility, and timely delivery.
- Mentored junior designers and upheld elevated design standards, translating complex business objectives into impactful visual solutions across various media platforms.
2016 – 2019 nayarit state government
- Designed and produced a comprehensive array of graphic materials for high-profile state government events and crucial information campaigns, including large-scale scenography for major public events like the annual state fair.
- Developed engaging visual solutions for diverse applications, demonstrating exceptional adaptability to meet unique communication needs.
2014 – 2016 PCD (Digital Communication & Advertising)
- Directed end-to-end design and implementation of multi-channel campaigns, providing hands-on creative leadership for social media initiatives, event activations, and print collateral.
- Translated marketing goals into visually engaging experiences, stimulating local market growth and economic vitality.
2008 – 2014 vector graphics
- Collaborated directly with diverse clients (small businesses to major corporations like Apasco, Liverpool, and political campaigns) to conceptualize and design a plethora of graphic materials, including brochures, billboards, brand assets, vehicle wraps, and decals.
- Managed the entire design-to-installation process, expertly preparing complex digital files and ensuring print-ready accuracy and impeccable quality for large-format media.
Freelance Works
As a freelance designer,I’ve had the privilege of partnering with a diverse range of clients—from ambitious startups to passionate musicians—taking a hands-on approach to bring their visions to life.
My passion for design’s social impact extends to my volunteer work with an animal welfare association focused on rescuing dogs, where I create all their print and digital materials, from adoption forms to animation videos.
It’s incredibly fulfilling to use creativity as a force for good, proving that design can drive positive change in the world.
Contact
Let’s create something awesome together!
Want a design quote? Ask about an art piece? Request a commision?
I’m a message away!
You can use this form or simply drop me a line at helloluxcastro@gmail.com
If you are an emerging musician/author or a non-profit organization we can work out a reduced rate ;)
Lux Castro Portfolio 